Redesign studies / Beauty salons, spas and bridal
Kai Thai Spa
Kai Thai Spa offers Thai and Swedish massage, facials, waxing, manicures and pedicures, spa packages and gift vouchers at six day spas in Gauteng.
Gauteng, South Africa
A concept redesign of Kai Thai Spa's public website, made by NewDesign.io. Not commissioned by or affiliated with Kai Thai Spa. Names, logos and photos belong to their owners.
Current siteOur redesign
Desktop, first screen. Drag to compare.
On a phone
What we changed, and why
The nearest branch, bookable from the first screen
Before: On a phone, Kai Thai's current homepage opens on a grey banner, then six large branch cards one after another, each with a single Book button.
Why: In the redesign all six branches sit in one short list next to the promise, each with Book, WhatsApp and Call a single tap away, so a visitor books the closest branch without scrolling.
The prices are on the page, not behind buttons
Before: Massage prices sit in the online shop, and the facial and waxing menus only open after “Click to view menu” or as a PDF download.
Why: A menu board with every massage, its duration and its price comes straight after the branches. Prices from R330 are Kai Thai's strongest argument against spas that only show “from” prices.
Every page tells Google what it is about
Before: None of the main pages has a main heading or a description for Google's results, and the homepage title runs to 389 characters and names seven cities where the site lists no branch.
Why: Each page now has one clear heading, its own short title and a description naming the real branches, so the right page can appear for searches like “Thai massage Centurion”.
Kept on purpose: The logo with its red brush-script Kai, the warm “Sawasdee ka!” welcome, Kai Thai's own treatment descriptions, and every price, branch phone number, WhatsApp line and online booking exactly as today were kept on purpose.
What we measured
| Measured | Current site → redesign |
|---|---|
| Issues our audit found, the way Google reads the site (the redesign's count includes items that only exist in the preview) | 149 → 15 |
| Time to show the main content on a phone | 12.7 s → 0.9 s |
| Speed score on phones, out of 100 (Lighthouse) | 32 → 100 |
More redesign studies
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