Redesign studies / Gyms and fitness studios
Exen Gym
Exen Gym is a gym chain with a weight room and group classes, with locations in Paraguay and Argentina.
Asunción and San Lorenzo, Paraguay
A concept redesign of Exen Gym's public website, made by NewDesign.io. Not commissioned by or affiliated with Exen Gym. Names, logos and photos belong to their owners.
Current siteOur redesign
Desktop, first screen. Drag to compare.
On a phone
What we changed, and why
Prices visible as text: Plus ₲199.000 and Platinum ₲249.000
Before: Exen's current site shows its prices only inside images, and the plans section appears blank on a computer.
Why: Visitors can see both plans and what they cost, on any screen, without depending on an image that may not show.
All 4 locations with address, hours and “Get directions” on the homepage
Before: Only 2 locations show on the homepage, in a slider, and the San Lorenzo page shows the Atrium location's address.
Why: A visitor finds every location, its hours and the way there on the first page, and San Lorenzo no longer points people to the wrong address.
A homepage with a real photo of the gym and a title Google can read
Before: The homepage opens on a YouTube background video; the only text Google reads there is “Loading Video...”, and no page has a main heading.
Why: Visitors see the real training floor, and Google can read what the page is about.
Kept on purpose: The black-and-white Exen logo with its red accent, the gym's own copy and warm tone, its real photos and the members' four reviews, verbatim, were kept on purpose.
What we measured
| Measured | Current site → redesign |
|---|---|
| Issues our audit found, the way Google reads the site (the redesign's count includes items that only exist in the preview) | 102 → 13 |
| Time to show the main content on a phone | 6.6 s → 3.7 s |
| Speed score on phones, out of 100 (Lighthouse) | 59 → 87 |
More redesign studies
A first screen that shows a real appointment
The first screen says what Pelkin's is, and where
The whole menu, readable right on the page
Do you own Exen Gym and want this study removed? Tell us and we'll take it down.
Want to see yours?
Send us your website address. We'll build a preview of the new one and send it to you. It's free, and you don't owe us anything if you pass.